The visibility problem
Recruitment isn’t just about filling roles — it’s about knowing what’s working, what isn’t, and where to spend next. Yet most agencies only see a small slice of their application funnel. If a recruiter never reviews a candidate, that application usually disappears from the data entirely — and with it, any chance of understanding the true performance of a job board, a desk or an office.
You can’t optimise what you never captured.
Capture everything, analyse anything
CloudFlow captures every application — reviewed, skipped or held for later — into one place. With the full funnel under one roof, recruitment leaders finally get a complete view from application to placement, not just the fraction a busy consultant had time to open.
With everything captured, the analytics layer lets you slice and segment the process by:
- Country, office, desk or recruiter
- Application source — Indeed, LinkedIn, Monster, your own website and more
- Job performance over time
- Conversion rates from application through to placement
- Return on investment per job board or channel
Optimise job board spend
Agencies struggle to measure what job boards really deliver because they only ever see part of the picture. A board that produces many applications but few placements looks good on volume and terrible on ROI — and without full capture and source attribution, you can’t tell the difference. CloudFlow tracks every application to its original source and follows it to the end of the funnel, so advertising budget follows evidence instead of habit.
Built to work with what you have
CloudFlow integrates with your existing ATS and recruitment process — Salesforce, Bullhorn and other platforms — so there is no system overhaul. The data you already generate becomes a strategic asset: real, actionable insight from application to placement, instead of guesswork.