Creating Killer Questions: Personalising the Application Process with CloudFlow

In today’s competitive hiring landscape, a candidate’s resume or cover letter often doesn’t tell the full story. Recruiters need more than just what’s provided via job boards or basic application forms — they need the right details at the right time to make faster, better-informed decisions.

That’s where killer questions come in — and where CloudFlow is leading the charge.

What Are Killer Questions?

Killer questions are essential, targeted prompts that help recruiters quickly understand if an applicant is a good fit. These might include:

• Are you eligible to work in the country?
• Do you hold a valid visa? If so, when does it expire?
• Do you have X years of experience in a specific field?
• Are you professionally qualified in a particular area?

Why Job Boards and Standard Applications Fall Short

When candidates apply via job boards or basic web forms, the information submitted is often incomplete. Crucial criteria like visa status or certifications may be missing — causing delays and extra admin work for recruiters.

How CloudFlow Enhances the Process

CloudFlow enables recruitment agencies to enrich applications with killer questions in an automated and personalised way.

For Applications via Job Boards:

Once an application is received, CloudFlow’s API triggers a workflow in Salesforce to email the candidate a set of killer questions, based on:

• The job's country (e.g., visa/nationality requirements)
• The job's specifics (e.g., qualifications, years of experience)

Responses are automatically added to the application in Salesforce — no manual updates required.

For Applications via the Agency Website:

Killer questions can be asked in real-time, as the candidate applies. The form dynamically adapts based on the job, capturing all critical data upfront.

Customisable, Scalable, and Recruiter-Friendly

Every agency is different. CloudFlow lets you tailor questions by role, location, or recruiter. We also provide full training and consultancy to help you get set up and maximise results.

Why CloudFlow?

• Smart API: Seamless Salesforce and job board integration
• Custom Workflows: Automatically request missing data
• Faster Shortlisting: Improve data quality and reduce admin
• Expert Support: Consultancy and training included